Notabene
Brand Guidelines
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Table of Contents
This document outlines the core elements of the Notabene visual identity system. It serves as a reference for maintaining consistency across all communications and touchpoints.
Notabene Vision
Purpose
Notabene helps the world invest, build, and transform.
We believe blockchain innovations will permeate and improve all aspects of our global economy. Ourvision is a society where value and ownership flow as freely as information.
DIFFERENTIATION
Diversified platform
Domain expertise
Operational excellence
Strategic integration
PRINCIPLES
Demystify complexity
Combine strengths
Innovate, responsibly
Earn trust
Visual Identity
Brand Marks
Download logo filesThe logo is constructed to reflect the core attributes of the brand. It is the most recognizable element of the visual identity and should be used consistently and respectfully across all applications.
The relationship between symbol, typography, and spacing has been carefully defined to ensure clarity, balance, and legibility at all sizes.
Main Logo
Symbol
Backgrounds
The brand mark should always maintain strong contrast against its background.
Use approved color variations as specified in this guide. When placing the logo over photography or textured backgrounds, ensure it sits on a visually calm area to preserve legibility and impact.
Avoid backgrounds that reduce clarity or interfere with recognition.
Brand Mark Don'ts
To preserve brand integrity, the logo must never be altered or modified.
Do not distort, rotate, recolor outside approved variations, add effects, change proportions, or rearrange elements. Consistent usage reinforces recognition and ensures a cohesive brand presence across all platforms.
Don’t change the proportion of the logo.
Don’t rotate the logo.
Don’t use it inside of a fill or stroke box.
Don’t use unspecified colors.
Don’t outline the logo.
Don’t use drop shadow.
Color
Primary Palette
The primary color palette defines the core visual identity of the brand.
These colors should be used prominently across key brand touchpoints. They establish tone, reinforce recognition, and provide visual consistency across digital and physical applications. Always use the specified color values to maintain accuracy.
WHITE
RGB
(255,255,255)
HEX
#FFFFFF
CMYK
0%, 0%, 0%, 0%
OFF-WHITE
RGB
(250, 248, 242)
HEX
#FAF8F2
CMYK
0%, 1%, 3%, 2%
DARK GREEN
RGB
(0, 47, 13)
HEX
#002F0D
CMYK
100%, 0%, 72%, 82%
ELECTRIC GREEN
RGB
(150, 241, 4)
HEX
#96F104
CMYK
38%, 0%, 98%, 5%
NOTABENE GREEN
RGB
(65, 225, 41)
HEX
#41E129
CMYK
71%, 0%, 82%, 12%
BASE GREEN
RGB
(192, 239, 205)
HEX
#C0EFCD
CMYK
20%, 0%, 14%, 6%
ELECTRIC BLUE
RGB
(127, 237, 229)
HEX
#7FEDE5
CMYK
46%, 0%, 3%, 7%
Color Palette Dont’s
Do not use solid colors outside of the brand color palettes
Do not use illegible color combinations
Do not use unapproved gradients
Don’t use unspecified color combinations
Typography
Download fontsPrimary Typeface
Roboto Slab is the main typographic voice of the brand. The typeface reflects the brand’s tone and ensures clarity, readability, and consistency across all materials.
If digital limitations apply, approved fallback option is Courier New.
Roboto Slab
ABCDEFGHIJKLMNOPQERSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890#&$€%@!?*
Styles & Weights
Regular
Type Hierarchy
Clear typographic hierarchy ensures information is organized and easy to navigate.
Differences in size, weight, spacing, and alignment should be used intentionally to guide the reader’s attention. Consistent application of hierarchy strengthens brand recognition and improves overall communication clarity.
Headline Large
Roboto Slab - Regular
100% Line Height
Clean as it gets
Headline Small
Roboto Slab - Regular
120% Line Height
Our mission is to make beauty better with clean, award-winning products that are sustainable and conscious of the plant we all share.
Special Character
Roboto Slab - Regular
120% Line Height
We relentlessly pursue world-class results, clean beauty should never sacrifice texture and performance. In fact, our formulations rival that of conventional beauty as we deliver incredibly comfortable and innovative products that are designed to improve skin from the inside out. We work with the most distinguished labs in the world to create products made from ingredients that are as luxurious and high-quality as it gets.
Body Text
Inter - Regular
120% Line Height
Introducing an innovative line of uncompromising clean makeup; where high-performance formulas, sustainable packaging and practices, and inspired design are just as important as clean, good-for-you ingredients. We create products that are formulated by experts, backed by industry secrets and made for beauty fans everywhere.
Kit of Parts
Applications
This section demonstrates how brand elements work together in practical applications.
It provides examples of color usage, typography, imagery, layout structure, and composition principles. Use these references when creating new materials to ensure visual consistency and alignment with the overall brand system.
